This week, the world lost a dedicated activist and great fighter of the environment, human rights and other social causes: Anita Roddick.
Roddick, founder of The Body Shop, an international chain of cosmetics stores known for its vegetable-based products, died suddenly on Monday at the age of 64.
Roddick used her business to promote causes like ending animal testing and supporting the environment.
"Against Animal Testing," "Support Community Trade," "Activate Self-Esteem," "Defend Human Rights," and "Protect Our Planet," are the company's current slogans.
In an article published in The International Herald Tribune, England's Prime Minister Gordon Brown calls Roddick a "true pioneer."
Not only was she instrumental in banning animal testing in the production of cosmetic products, but she also was one of the first entrepeneurs to create an environmentally-conscious business.
"She campaigned for green issues for many years before it became fashionable to do so, and inspired millions to the cause by bringing sustainable products to a mass market," Brown said.
Roddick's philosophy translated into her company's products. In June of last year, The Body Shop became 100% vegetarian, offering products with all-natural ingredients, including Strawberry Body Butter, Tea Tree Facial Wash, Coconut Milk Body Lotion and Camomile Eye Make-Up Remover.
1 comment:
Thank you so much Veronica for this deserved tribute to Anita Roddick !
She was a very inspiring leader who demonstrated that it was possible to both create growth and promote ethics and sustainable development.
I hope that L'Oréal who acquired The Body Shop will keep intact the company culture.
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