Instant messaging your way to a better planet

Everyone IM's nowadays, so why not contribute to helping the planet while you're at it?

Thanks to i'm, a new initiative from Windows Live Messenger, you actually can.

The way the program works is this: every time you use Windows instant messaging service, Microsoft will share a portion of the service's ad revenue to the cause of your choice. Among your options, the initiative to "help explore and protect the planet" by choosing the Sierra Club. You can also help increase awareness and join the fight against global warming by choosing StopGlobalWarming.org.

Of course, the environment is not the only one that needs our help, so you can also choose among other organizations dedicated to causes of great importance, among them the American Red Cross and UNICEF. And the great thing is, you don't have to feel like once you've chosen a cause you can't help out another that might interest you. Actually, if you like, you can switch back and forth between the causes dearest to your heart by making the appropriate selection whenever you begin a new conversation (I tried it out myself so I know it works!).

This is what you need to do:

1. Download the Windows Live Messenger instant messenger service.
   
2. Before initiating a conversation, choose the cause of your choice next to your Display Name.


3. Start your conversation. While you chat with your friends or family members, you'll be contributing to the issue that is of most importance to you. Every conversation counts!
   

For more details, visit the i'm page and start making a difference!